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The USA's first listener-supported public radio station - WCAL 89.3 FM
July 18, 2007: Déjà vu... 

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19th-Jul-2007 07:42 am
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On July 18, 2007, it became public that WGTS-FM 91.9, a 50-year nonprofit listener supported independent radio station service of Columbia Union College, a small, religiously-affiliated liberal arts college in Takoma Park, Maryland (just outside Washington, DC), may be sold for at least $20-25 million to American Public Media Group (APMG), the parent company of Minnesota Public Radio (MPR). SaveWCAL learned of this announcement from SaveWCAL supporters on July 18, 2007.

Does any of the following sound familiar? It should...
  • A small, religiously-affiliated liberal arts college with financial difficulties that has a jewel of an independent radio station with 50 years of service operating "in the black" with an enthusiastic and generous membership
  • A secretive sale process with the College board of trustees (not the board of the radio station) where only one bidder (APMG) is being seriously considered
  • Station staff have apparently been instructed not to talk about the situation
Although rumors and talk had been around since late June 2007, the Washington Times broke the story in an article by Kara Rowland titled "WGTS license likely for sale" [http://www.washingtontimes.com/article/20070718/BUSINESS/107180017/0/EDITORIAL]

A group has been formed to oppose the sale, SaveWGTS, and they have begun a SaveWGTS blog. The WGTS blog has been gathering historical information about the station. Some helpful web sites include:
WGTS' current power is 23,500 watts at 696 feet (HAAT). Since 2004, WGTS has shared a common antenna with American University's WETA, and WAVA, located on the top of WETA’s tower. WGTS currently has nine full time employees and 12 part time employees. WGTS raises $2.5 million dollars annually and has over 250,000 listeners in the Baltimore/Washington DC area with a potential listening audience of six million.

An announcement, apparently signed by APMG and MPR President Bill Kling, was sent to the Public Radio listserv by the Ken Mills Agency around noon on July 18, 2007. The MPR news web site published a news story on July 18, 2007, by Bob Collins and Annie Baxter titled "MPR parent looks to expand east" [PDF, ?? pages] [http://minnesota.publicradio.org/display/web/2007/07/18/wgts/]

SaveWCAL notes: The MPR news team seems to have completely missed the striking similarities between the WCAL and WGTS stories... Others haven't. For example, in the July 23, 2007, edition of the Minneapolis-Saint Paul City Pages blog, The Blotter, journalist Jonathan Kaminsky has published an entry titled "Bill Kling: Oops, I did it again" [PDF, 3 pages] [http://blogs.citypages.com/blotter/2007/07/bill_kling_oops.php

Compare the current APMG actions with Kling's comments in an August 19, 2004, MPR interview that had the WCAL sale as a major focus:
KLING:  Well, we can’t and won’t buy anybody that doesn’t offer themselves for sale. If they do, and if it fits strategically into what we are trying to do in terms of public service, and if we can find the funds to do it, I would rather keep stations locally owned, locally managed, locally focused, than to have them bought up by out-of-state networks, which have more narrowly focused agendas [emphasis added by SaveWCAL]. So, that’s the way it is. We certainly can’t afford to force anyone to sell, and we don’t intend to.
The SaveWGTS folks are apparently aware of the SaveWCAL story as links appear on their site to our web site and articles about our efforts -- and the WCAL story is being referenced in articles appearing in the DC and Minnesota press.

While Bill Kling says that MPR listeners will not be asked to pay for the potential acquisition of WGTS, SaveWCAL wonders where APMG will find the money for the $20-25 million or more purchase price -- especially as MPR, an APMG subsidiary, claimed it was going to "struggle" to pay $10.5 million for WCAL in 2004 and used public Saint Paul Port Authority Bonds to refinance the WCAL/KMSE purchase in 2005. Meanwhile, MPR's 2004 Audit report stated that the market value of the earned endowment for MPR held by APMG was $85,610,000 (yes, more than $85.5 million dollars!) as of August 31, 2004 -- the month the sale of WCAL charitable trust assets was announced.

Charlottesville, Virginia, station WNRN has stated that they will file to block the sale with the Federal Communications Commission (FCC) until the FCC addresses issues regarding frequency interference that the station claims it has with WGTS. [http://www.dcrtv.com/]

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Comments 
26th-Jul-2007 02:16 pm (UTC) - Gee, can we share attorney fees?
Anonymous
Welcome to the family WGTS...I hope you listen and read well. You and your listeners are in for a long fought education, and like the Prince in Turandot, we will WIN. VINCERO....VINCERO (We will win!)
26th-Jul-2007 07:43 pm (UTC) - Don't repeat tragedy...
Anonymous
In the opinion of so many of us and our acquaintances who were 'addicted' to listening to WCAL from St. Olaf College, all day whenever a radio was turned on, the tragedy is that such a unique station, with learned anchormen and women who taught, sans cesse (endlessly), about classical music and composers, periods of music, etc., was treated as if it were not in any manner the "pot of gold" that it was. The loss of such learned and devoted anchorpeople who were more than willing to share their knowledge with a general audience is truly a tragedy of great magnitude, the United States of America is culturally poorer due to the loss of it, and Minnesota is poverty-stricken by such loss. When one is hungry for that kind of broadcasting, one truly is starved by the absence of it. May tragedy of this magnitude not be repeated.
26th-Jul-2007 08:57 pm (UTC) - WCAL/WGTS
Anonymous
I always thought that it was not only a crime to sell WCAL, but also a crime to sell it so CHEAPLY. WCAL's sale should have netted at least $20 million, and if all MPR was offering was $10 million, they should have laughed at Bill Kling and walked away.

I also find it interesting that Columbia Union College is described as being "in financial difficulties." As far as I know, St. Olaf was NOT in financial difficulties when it sold WCAL. It just wanted more money than it already had. Did I miss something about St. Olaf's financial state or is this a big difference between the cases of WCAL and WGTS?

Daniel Pinkerton
26th-Jul-2007 10:31 pm (UTC) - St. Olaf's Financial Difficulties (was Re: WCAL/WGTS)
Anonymous
Yes, St. Olaf College was having financial problems. It seems that SaveWCAL has been keeping track of some of the story - which leads to more questions...

Fall 2003: St. Olaf wrestles with deficit
http://savewcal.livejournal.com/61915.html

November 2003: MPR submits "unsolicited" bid for WCAL
http://savewcal.livejournal.com/4730.html

December 3, 2003: Thomforde announces Chadwick's appointment
http://savewcal.livejournal.com/66720.html

January 14, 2004: Senior WCAL staffers laid off / VP McDaniel denies possible sale
http://savewcal.livejournal.com/62147.html

Also note the entry for August 9, 2004: Thomforde meets with retired WCAL General Manager Paul Peterson '56
http://savewcal.livejournal.com/60313.html

Really makes ya wonder, doesn't it??
26th-Jul-2007 11:10 pm (UTC) - Re: St. Olaf's Financial Difficulties (was Re: WCAL/WGTS)
Anonymous
Yes, it does make you wonder. MPR seems to pick up stations cheap, at bargain basement prices. For the DC area 20 million is probably not out of range, and with the potential market in Virginia, DC, Maryland, they could make lots of money, quickly to pay off the loan. Increase the signal and hey, they are right up there with the big boys. That is what they want..the driving desire to compete with National Public Radio..and it appears they will stop at nothing to get it.
18th-Aug-2007 04:05 pm (UTC) - Re: St. Olaf's Financial Difficulties (was Re: WCAL/WGTS)
Anonymous
They won't even have to worry about increasing their coverage. Just read that WGTS did that just a couple of years ago, which is why they share a tower with WETA in Arlington, VA. They cover the entire DC, Baltimore and Northern VA market just as well as any other station. So, they'll be laughing all the way to the bank.
30th-Jul-2007 07:53 pm (UTC) - Deja vu....ah..yeh...
Anonymous
What is really interesting is the timing of both...mid summer when little are on campus and people on vacation. Do you think they plan it that way? Less public relation problems?!?!?!

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